Developer Regular Studio has surged into Steam’s top 150 most-wishlisted games ahead of its May 5 launch, driven by a masterclass in character-focused marketing for its upcoming title, Motorslice.
From Mixed Reviews to Wishlist Success
A few years ago, Regular Studio was primarily known for Togges, a 3D puzzle-platformer that garnered 169 “mixed” reviews on Steam. Today, the studio is reinventing its reputation with Motorslice, a high-octane 3D platformer that blends the movement mechanics of Mirror’s Edge with the scale of Shadow of the Colossus. The game is set to release on Steam, PlayStation, and Xbox this May.
According to SteamDB, Motorslice currently sits as the 150th most-wishlisted game on the platform. While that may seem modest to industry giants, it is a massive achievement for a solo developer. To put this in perspective, the game is currently rivaling the wishlist numbers of My Time at Evershine, the latest entry in a highly popular, established life-sim franchise.
The Pivot to Character-Driven Marketing
Early marketing attempts for Motorslice focused on technical showcases. Last year, the Regular Studio YouTube channel posted videos titled “4K gameplay” and “I’m making a brutalist Prince of Persia,” which earned respectable views. However, the game’s trajectory shifted permanently on March 7, 2025, when the studio introduced “P”—a turquoise-haired, freckled, chainsaw-wielding protagonist with a bashful personality, voiced by industry veteran Kira Buckland.
A short video showcasing P’s personality racked up 511,000 views, signaling to the developer that the community was deeply invested in the character. The studio pivoted immediately, flooding its social channels with content featuring P interacting with the game’s brutalist world.
Viral Mechanics: Why Players are Hooked
The marketing strategy hit a fever pitch with a video titled “I made a *very* touchable main menu,” which has garnered 3.5 million views. The clip showcases players interacting with P directly on the menu screen, where she reacts to cursor clicks on her face and hair. She even waves goodbye when the player exits the game—a small detail that has resonated deeply with the community.
While Motorslice is technically a parkour action game, it is officially described on Steam as a “slice of life action-adventure with immaculate vibes.” Regular Studio has leaned heavily into this identity. The contrast between the game’s chunky, towering mechs and the bashful, relatable nature of P has created a potent marketing hook that has turned the character into an internet favorite.
The developer’s commitment to the bit is so intense that they have even begun adding an “Embarrassing” section to official patch notes to poke fun at their own character-focused updates, proving that sometimes, the most effective marketing is simply letting the players fall in love with your protagonist.
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